The Client: A premier footwear and outerwear retailer, Geox combines its innovative, breathable, waterproofing technology with legendary Italian style. Geox shoes are sold in over 60 countries by high-end retailers, and the company recently embarked on a U.S. retail expansion program. ZAG was selected to implement the Geox corporate identity into multiple U.S. locations on both the east and west coasts. One of the significant locations includes the South Beach, Florida store, stylishly ensconced in the Historical District’s sophisticated Lincoln Road.
The Project: ZAG provided a detailed due diligence report to the client, followed by complete project implementation across multiple stores and locations. ZAG represented Geox throughout the prototype implementation and handled interior design, produced and processed construction documents, expedited building department approvals, and coordinated the entire construction process. For several locations, ZAG handled the intricacies of historical district requirements while infusing the company’s high-tech image and brand, maintaining a delicate balance in every detail.